Investigating the impact of social media advertising and risk factors on customer online buying beha...
Investigating the impact of social media advertising and risk factors on customer online buying behavior: a trust-based perspective
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Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
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Language
English
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Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
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Scope and Contents
Contents
In the realm of ever-changing e-commerce, understanding the dynamics of customer online buying behavior (COBB) is pivotal. This study investigates the impact of risk factors—financial risk (FR), time risk (TR), and psychological risk (PR) along with social media advertising (SMA) on COBB with the mediating effect of trust. Grounded on the stimulus–...
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Full title
Investigating the impact of social media advertising and risk factors on customer online buying behavior: a trust-based perspective
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TN_cdi_doaj_primary_oai_doaj_org_article_6d469f454d8d4af1bd7adbd40d3a91bc
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_6d469f454d8d4af1bd7adbd40d3a91bc
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ISSN
2314-7210,2314-7202
E-ISSN
2314-7210
DOI
10.1186/s43093-024-00411-8
