The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwid...
The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign
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Switzerland: Frontiers Research Foundation
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English
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Switzerland: Frontiers Research Foundation
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What are the key ingredients that make some persuasive messages resonate with audiences and elicit action, while others fail? Billions of dollars per year are put towards changing human behavior, but it is difficult to know which messages will be the most persuasive in the field. By combining novel neuroimaging techniques and large-scale online dat...
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The Effectiveness of Online Messages for Promoting Smoking Cessation Resources: Predicting Nationwide Campaign Effects From Neural Responses in the EX Campaign
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TN_cdi_doaj_primary_oai_doaj_org_article_84f72a7331534faba0c613f0691b0d4a
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_84f72a7331534faba0c613f0691b0d4a
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ISSN
1662-5161
E-ISSN
1662-5161
DOI
10.3389/fnhum.2020.565772
