Predicting Success of Outbound Telemarketing in Insurance Policy Loans Using an Explainable Multiple...
Predicting Success of Outbound Telemarketing in Insurance Policy Loans Using an Explainable Multiple-Filter Convolutional Neural Network
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Basel: MDPI AG
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Language
English
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Basel: MDPI AG
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Outbound telemarketing is an efficient direct marketing method wherein telemarketers solicit potential customers by phone to purchase or subscribe to products or services. However, those who are not interested in the information or offers provided by outbound telemarketing generally experience such interactions negatively because they perceive tele...
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Full title
Predicting Success of Outbound Telemarketing in Insurance Policy Loans Using an Explainable Multiple-Filter Convolutional Neural Network
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TN_cdi_doaj_primary_oai_doaj_org_article_89382031f22248888a8be4775f0683ea
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_89382031f22248888a8be4775f0683ea
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ISSN
2076-3417
E-ISSN
2076-3417
DOI
10.3390/app11157147
