Group interactions modulate critical mass dynamics in social convention
Group interactions modulate critical mass dynamics in social convention
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London: Nature Publishing Group UK
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English
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London: Nature Publishing Group UK
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How can minorities of individuals overturn social conventions? The theory of critical mass states that when a committed minority reaches a critical size, a cascade of behavioural changes can occur, overturning apparently stable social norms. Evidence comes from theoretical and empirical studies in which minorities of very different sizes, including...
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Group interactions modulate critical mass dynamics in social convention
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TN_cdi_doaj_primary_oai_doaj_org_article_a652653fc5aa41018c3ccccd0489805b
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_a652653fc5aa41018c3ccccd0489805b
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ISSN
2399-3650
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2399-3650
DOI
10.1038/s42005-022-00845-y