Impact of Social Support and Reciprocity on Consumer Well-Being in Virtual Medical Communities
Impact of Social Support and Reciprocity on Consumer Well-Being in Virtual Medical Communities
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Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
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Publisher
Los Angeles, CA: SAGE Publications
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Scope and Contents
Contents
This study pursues a better understanding of consumer well-being in online medical cosmetics communities by investigating the antecedents of well-being and moderating influence of community norms. A total valid sample of 484 respondents was collected from 2 popular medical cosmetics discussion platforms. A partial least squares analysis was used to...
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Full title
Impact of Social Support and Reciprocity on Consumer Well-Being in Virtual Medical Communities
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_a745e4c66df94e1790fd91621d45c09a
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_a745e4c66df94e1790fd91621d45c09a
Other Identifiers
ISSN
0046-9580
E-ISSN
1945-7243
DOI
10.1177/00469580231155290
