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Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full...

Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_a8345572a49b4e3ebc0e4c2369291857

Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full River Red” as an Example

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Full title

Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full River Red” as an Example

Author / Creator

Publisher

EDP Sciences

Journal title

SHS web of conferences, 2024, Vol.188, p.3004

Language

English

Formats

Publication information

Publisher

EDP Sciences

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Scope and Contents

Contents

With the increasingly updated development of Chinese domestic movies, China’s future movie market has great potential for development. More and more Chinese people tend to walk into cinemas in their free time and pick interested domestic movies to watch. This article argues that effective marketing strategy is an indispensable tool for each movie t...

Alternative Titles

Full title

Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full River Red” as an Example

Authors, Artists and Contributors

Author / Creator

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Primary Identifiers

Record Identifier

TN_cdi_doaj_primary_oai_doaj_org_article_a8345572a49b4e3ebc0e4c2369291857

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_a8345572a49b4e3ebc0e4c2369291857

Other Identifiers

ISSN

2261-2424

E-ISSN

2261-2424

DOI

10.1051/shsconf/202418803004

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