Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full...
Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full River Red” as an Example
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EDP Sciences
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Language
English
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EDP Sciences
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With the increasingly updated development of Chinese domestic movies, China’s future movie market has great potential for development. More and more Chinese people tend to walk into cinemas in their free time and pick interested domestic movies to watch. This article argues that effective marketing strategy is an indispensable tool for each movie t...
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Full title
Research on Marketing Strategies of Domestic Movies under the Perspective of 4V Theory: Taking “Full River Red” as an Example
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TN_cdi_doaj_primary_oai_doaj_org_article_a8345572a49b4e3ebc0e4c2369291857
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_a8345572a49b4e3ebc0e4c2369291857
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ISSN
2261-2424
E-ISSN
2261-2424
DOI
10.1051/shsconf/202418803004
