Research on Film Short Video Marketing Strategy from the Perspective of the New Marketing Theory of...
Research on Film Short Video Marketing Strategy from the Perspective of the New Marketing Theory of 4C
About this item
Full title
Author / Creator
Publisher
Les Ulis: EDP Sciences
Journal title
Language
English
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Publication information
Publisher
Les Ulis: EDP Sciences
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Scope and Contents
Contents
Short video is a new symbol of information dissemination in the era of mobile Internet. The rapid development of mobile Internet is changing people’s lives but also changed the traditional marketing model In the process of the development of the mobile Internet, it catered to the present audience fragmentation reading habits, make the participatory...
Alternative Titles
Full title
Research on Film Short Video Marketing Strategy from the Perspective of the New Marketing Theory of 4C
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_bcb82c4c5fa341ef8ded80f5950bf67e
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_bcb82c4c5fa341ef8ded80f5950bf67e
Other Identifiers
ISSN
2261-2424,2416-5182
E-ISSN
2261-2424
DOI
10.1051/shsconf/202315502004
