Bridging User Perception and Stickiness in Business Microblog Contexts: A Moderated Mediation Model
Bridging User Perception and Stickiness in Business Microblog Contexts: A Moderated Mediation Model
About this item
Full title
Author / Creator
Publisher
Basel: MDPI AG
Journal title
Language
English
Formats
Publication information
Publisher
Basel: MDPI AG
Subjects
More information
Scope and Contents
Contents
This study develops a contingent mediation model to investigate whether user perception enhances customer stickiness through emotional connection and further assess such mediating effect varies with different adaptivity. A moderated mediation approach is adopted to test the hypotheses. Findings reveal the mediating role of emotional connection on t...
Alternative Titles
Full title
Bridging User Perception and Stickiness in Business Microblog Contexts: A Moderated Mediation Model
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_doaj_primary_oai_doaj_org_article_d8457e8a724c48ed9601f73c600459bc
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_doaj_primary_oai_doaj_org_article_d8457e8a724c48ed9601f73c600459bc
Other Identifiers
ISSN
1999-5903
E-ISSN
1999-5903
DOI
10.3390/fi11060134
