PLS-SEM: Indeed a Silver Bullet
PLS-SEM: Indeed a Silver Bullet
About this item
Full title
PLS-SEM: Indeed a Silver Bullet
Author / Creator
Publisher
Abingdon: Routledge
Journal title
Journal of marketing theory and practice, 2011-04, Vol.19 (2), p.139-152
Language
English
Formats
Publication information
Publisher
Abingdon: Routledge
Subjects
More information
Scope and Contents
Contents
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based SEM (CB-SEM). While marketing researchers have a basic understanding of CB-SEM, most of them are...
Alternative Titles
Full title
PLS-SEM: Indeed a Silver Bullet
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_econis_primary_657065307
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_econis_primary_657065307
Other Identifiers
ISSN
1069-6679
E-ISSN
1944-7175
DOI
10.2753/MTP1069-6679190202
