Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton
Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton
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Management Information Systems Research Center, University of Minnesota
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Language
English
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Publisher
Management Information Systems Research Center, University of Minnesota
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Contents
Digital ventures, start-ups growing by drawing on and adding to digital infrastructures, can scale their business at an unprecedented pace. We view such rapid scaling as a generative process by which a venture’s user base increases significantly between two points in time through digital innovation. We studied WeCash, a Chinese digital venture, nea...
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Full title
Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton
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TN_cdi_econis_primary_889490716
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_econis_primary_889490716
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ISSN
0276-7783
E-ISSN
2162-9730
DOI
10.25300/MISQ/2017/41.1.16
