The effects of country of origin and corporate reputation on initial trust
The effects of country of origin and corporate reputation on initial trust
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Publisher
Emerald Group Publishing Limited
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Language
English
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Publisher
Emerald Group Publishing Limited
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Scope and Contents
Contents
Purpose - The purpose of this paper is to investigate the simultaneous effects of country of origin (COO) and corporate reputation on initial trust in a transition economy, and to compare these effects across two service industries. The model broadens COO research by incorporating initial trust as a key driver of success in the context of services...
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Full title
The effects of country of origin and corporate reputation on initial trust
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TN_cdi_emerald_primary_10_1108_02651330810887468
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_emerald_primary_10_1108_02651330810887468
Other Identifiers
ISSN
0265-1335
DOI
10.1108/02651330810887468
