Money, money, money - how do attitudes toward money impact vanity and materialism? - the case of you...
Money, money, money - how do attitudes toward money impact vanity and materialism? - the case of young Chinese consumers
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Publisher
Santa Barbara: Emerald Group Publishing Limited
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Language
English
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Publisher
Santa Barbara: Emerald Group Publishing Limited
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Purpose - China is undergoing a radical change as the forces of industrialization and modernization transform its society. Money is taking on an increasingly important role, particularly among young Chinese, as the Western ideals of individualism and hedonism thrive. The goal of this research is to understand attitudes towards money in China and ho...
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Money, money, money - how do attitudes toward money impact vanity and materialism? - the case of young Chinese consumers
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TN_cdi_emerald_primary_10_1108_07363761011027268
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_emerald_primary_10_1108_07363761011027268
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ISSN
0736-3761
E-ISSN
2052-1200
DOI
10.1108/07363761011027268
