The Indirect Regulation of Influencer Advertising
The Indirect Regulation of Influencer Advertising
About this item
Full title
The Indirect Regulation of Influencer Advertising
Author / Creator
Publisher
Food and Drug Law Institute (FDLI)
Journal title
Food and drug law journal, 2020-01, Vol.75 (2), p.185-194
Language
English
Formats
Publication information
Publisher
Food and Drug Law Institute (FDLI)
Subjects
More information
Scope and Contents
Contents
As social media and influencer marketing become ever more ubiquitous, laws and regulators struggle to keep up. This Article analyzes how regulatory authorities try to enforce existing regulations by focusing their efforts on holding marketers, rather than individual influencers, accountable for false or misleading advertising on digital platforms....
Alternative Titles
Full title
The Indirect Regulation of Influencer Advertising
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_gale_incontextgauss__A649161934
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_incontextgauss__A649161934
Other Identifiers
ISSN
1064-590X
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