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Supermarket Pricing Strategies

Supermarket Pricing Strategies

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracacademiconefile_A188583385

Supermarket Pricing Strategies

About this item

Full title

Supermarket Pricing Strategies

Publisher

Linthicum: INFORMS

Journal title

Marketing science (Providence, R.I.), 2008-09, Vol.27 (5), p.811-828

Language

English

Formats

Publication information

Publisher

Linthicum: INFORMS

More information

Scope and Contents

Contents

Most supermarket firms choose to position themselves by offering either everyday low prices (EDLP) across several items or offering temporary price reductions (promotions) on a limited range of items. While this choice has been addressed from a theoretical perspective in both the marketing and economic literature, relatively little is known about h...

Alternative Titles

Full title

Supermarket Pricing Strategies

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_gale_infotracacademiconefile_A188583385

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracacademiconefile_A188583385

Other Identifiers

ISSN

0732-2399

E-ISSN

1526-548X

DOI

10.1287/mksc.1080.0398

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