How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach
How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach
About this item
Full title
Author / Creator
Publisher
IGI Global
Journal title
Language
English
Formats
Publication information
Publisher
IGI Global
Subjects
More information
Scope and Contents
Contents
Based on the cognitive-motivational-relational (CMR) theory, this study empirically investigates the mechanisms through which consumers' online engagement impacts their channel switching intention. The present study examines the mediating effects of perceived value and the ways in which these mediating effects are moderated by online risk perceptio...
Alternative Titles
Full title
How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_gale_infotracacademiconefile_A759115781
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracacademiconefile_A759115781
Other Identifiers
ISSN
1062-7375
E-ISSN
1533-7995
DOI
10.4018/JGIM.20211101.oa19
