Absolut x Adbusters: vinculos sociais da publicidade revelados pela antipublicidade
Absolut x Adbusters: vinculos sociais da publicidade revelados pela antipublicidade
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Publisher
Associacao Escola Superior de Propaganda e Marketing - ESPM
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Language
Portuguese
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Publisher
Associacao Escola Superior de Propaganda e Marketing - ESPM
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Scope and Contents
Contents
The aim of this paper is to evidence the links which advertisements build with the social world from the questioning point of view of spoof ads. Based on authors such as Stuart Hall and Michel Foucault, and through a sociosemiotic analysis of Absolut Vodka ads and the spoof ads produced by Canadian NGO Adbusters, we try to highlight some of the way...
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Full title
Absolut x Adbusters: vinculos sociais da publicidade revelados pela antipublicidade
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TN_cdi_gale_infotracmisc_A193886880
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_gale_infotracmisc_A193886880
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ISSN
1806-4981
