The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intent...
The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention
About this item
Full title
Author / Creator
Publisher
Abingdon: Routledge
Journal title
Language
English
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Publication information
Publisher
Abingdon: Routledge
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Scope and Contents
Contents
Lower search costs are one of the major benefits of on-line shopping. In the past, when search costs were relatively high, consumers relied on extrinsic cues like brand and price. The lowering of search costs with the advent of the Internet has changed the way consumers use external cues. In addition, the emergence of the on-line "infomediary" has...
Alternative Titles
Full title
The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention
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Author / Creator
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Record Identifier
TN_cdi_jstor_primary_27751157
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_jstor_primary_27751157
Other Identifiers
ISSN
1086-4415
E-ISSN
1557-9301
DOI
10.1080/10864415.2005.11044336
