The three c's of Fairfax Media
The three c's of Fairfax Media
About this item
Full title
The three c's of Fairfax Media
Journal title
NZ marketing magazine, 2011-09, p.74-75
Language
English
Formats
Subjects
More information
Scope and Contents
Contents
Describes the strengths of Fairfax Media (content, community and co-creation) that might make it attractive as a marketing channel. Notes its supply of content in news and interest categories (motoring, sport, travel etc), looking more closely at the online Rugby Heaven from an advertiser's perspective. Shows how Rexona used this to market to rugby...
Alternative Titles
Full title
The three c's of Fairfax Media
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_nlnz_indexnz_997335973602837
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_nlnz_indexnz_997335973602837
Other Identifiers
ISSN
0111-9044
