Eyes wide shopped: shopping situations trigger arousal in impulsive buyers
Eyes wide shopped: shopping situations trigger arousal in impulsive buyers
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Publisher
United States: Public Library of Science
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Language
English
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Publisher
United States: Public Library of Science
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Contents
The present study proposes arousal as an important mechanism driving buying impulsiveness. We examined the effect of buying impulsiveness on arousal in non-shopping and shopping contexts. In an eye-tracking experiment, we measured pupil dilation while participants viewed and rated pictures of shopping scenes and non-shopping scenes. The results dem...
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Full title
Eyes wide shopped: shopping situations trigger arousal in impulsive buyers
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TN_cdi_plos_journals_1635000027
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_1635000027
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ISSN
1932-6203
E-ISSN
1932-6203
DOI
10.1371/journal.pone.0114593
