Food neophilics' choice of an ethnic restaurant: The moderating role of authenticity
Food neophilics' choice of an ethnic restaurant: The moderating role of authenticity
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Publisher
United States: Public Library of Science
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Language
English
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Publisher
United States: Public Library of Science
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Scope and Contents
Contents
This study attempts to identify the salient factors affected by food neophilia and its interaction with demand authenticity in the choice of an ethnic restaurant. By undertaking a series of multivariate and univariate analyses between these two predictors and five key dining attributes: food quality, service quality, FLEs attitude, atmosphere, and...
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Full title
Food neophilics' choice of an ethnic restaurant: The moderating role of authenticity
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TN_cdi_plos_journals_2815237057
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_plos_journals_2815237057
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ISSN
1932-6203
E-ISSN
1932-6203
DOI
10.1371/journal.pone.0281453