Sport Marketing in a Global Environment: Strategic Perspectives
Sport Marketing in a Global Environment: Strategic Perspectives
About this item
Full title
Author / Creator
Publisher
Oxford: Routledge
Date
2022
Language
English
Formats
Publication information
Publisher
Oxford: Routledge
Subjects
More information
Scope and Contents
Contents
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
It presents cutting-edge case studies from around the w...
Alternative Titles
Full title
Sport Marketing in a Global Environment: Strategic Perspectives
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_ebookcentral_EBC6896542
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_ebookcentral_EBC6896542
Other Identifiers
ISBN
1032217944,1032217960,9781032217963,9781032217949
DOI
10.4324/9781003270041
