The Impact of Alternative Media Channels: Recall and Involvement with Messages
The Impact of Alternative Media Channels: Recall and Involvement with Messages
About this item
Full title
Author / Creator
Publisher
Washington, D.C: Department of Audiovisual Instruction
Journal title
Language
English
Formats
Publication information
Publisher
Washington, D.C: Department of Audiovisual Instruction
Subjects
More information
Scope and Contents
Contents
College student subjects watched and/or listened to one of four versions of a simulated news broadcast: videotape (TV); audiotape; slides of the printed transcript; slides plus audiotape. Recall was tested with a 20-item multiple-choice test. Involvement was measured with a 5-point scale rating items that describe perceived involvement. Audio-plus-...
Alternative Titles
Full title
The Impact of Alternative Media Channels: Recall and Involvement with Messages
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1308872019
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1308872019
Other Identifiers
ISSN
0001-2890,1042-1629
DOI
10.1007/BF02768306
