Developing a Customer-Focus Approach to Marketing of Library and Information Services
Developing a Customer-Focus Approach to Marketing of Library and Information Services
About this item
Full title
Author / Creator
Publisher
Dehli: Defence Scientific Information & Documentation Centre
Journal title
Language
English
Formats
Publication information
Publisher
Dehli: Defence Scientific Information & Documentation Centre
More information
Scope and Contents
Contents
Philosophically, users are the central entity in all types of libraries. Thecharacteristics of the user body make up an essential and indeed central elementin the development of library services. In ways that are now familiar from serviceindustry contexts, we need to incorporate elements of client-orcustomer-centeredness in our approaches to serve...
Alternative Titles
Full title
Developing a Customer-Focus Approach to Marketing of Library and Information Services
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1415565523
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1415565523
Other Identifiers
ISSN
0974-0643
E-ISSN
0976-4658
DOI
10.14429/dbit.22.3.3564
