Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Sta...
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
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Publisher
Chicago: American Marketing Association
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Language
English
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Publisher
Chicago: American Marketing Association
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Scope and Contents
Contents
Extant research on product design has suggested that a design's typicality is an important determinant of consumers' aesthetic liking. Yet most studies to date have measured consumers' reactions to designs of varied typicality after a single exposure. In reality, however, consumers usually have multiple opportunities to observe a product before mak...
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Full title
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
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Author / Creator
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TN_cdi_proquest_journals_1434431124
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1434431124
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1509/jm.11.0286
