Nostalgia Weakens the Desire for Money
Nostalgia Weakens the Desire for Money
About this item
Full title
Author / Creator
Publisher
Chicago, IL: University of Chicago Press
Journal title
Language
English
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Publication information
Publisher
Chicago, IL: University of Chicago Press
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More information
Scope and Contents
Contents
Nostalgia has a strong presence in the marketing of goods and services. The current research asked whether its effectiveness is driven by its weakening of the desire for money. Six experiments demonstrated that feeling nostalgic decreased people’s desire for money. Using multiple operationalizations of desire for money, nostalgia (vs. neutral) cond...
Alternative Titles
Full title
Nostalgia Weakens the Desire for Money
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1562192331
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1562192331
Other Identifiers
ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1086/677227
