A holistic market conceptualization
A holistic market conceptualization
About this item
Full title
A holistic market conceptualization
Author / Creator
Publisher
Boston: Springer US
Journal title
Journal of the Academy of Marketing Science, 2015-01, Vol.43 (1), p.100-114
Language
English
Formats
Publication information
Publisher
Boston: Springer US
Subjects
More information
Scope and Contents
Contents
Mainstream marketing’s view on markets builds on neoclassical economics. By integrating mainstream marketing thinking with the emergent marketing literature that acknowledges a set of shortcomings related to the neoclassical-based market conceptualization, this paper aims to provide a market conceptualization that captures complexity. Grounded on t...
Alternative Titles
Full title
A holistic market conceptualization
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1645530461
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1645530461
Other Identifiers
ISSN
0092-0703
E-ISSN
1552-7824
DOI
10.1007/s11747-014-0383-8
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