How Product Advantage Mediates the Product Innovativeness-New Product Performance Relationship: The...
How Product Advantage Mediates the Product Innovativeness-New Product Performance Relationship: The Moderating Role of Environmental Context
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Manchester: The International Society for Professional Innovation Management (ISPIM)
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English
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Manchester: The International Society for Professional Innovation Management (ISPIM)
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In recent years, product innovativeness has increasingly been recognized a key factor in product innovation success. However, extant empirical findings in the relationship between product innovativeness and new product performance are contradictory. In this regard, some studies suggest that the ambiguous results may be due to an overly holistic con...
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How Product Advantage Mediates the Product Innovativeness-New Product Performance Relationship: The Moderating Role of Environmental Context
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TN_cdi_proquest_journals_1690239275
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1690239275
