The Impact of Shopping the Right Way: the Influence of Fit Between Mindsets and Shopping Orientation...
The Impact of Shopping the Right Way: the Influence of Fit Between Mindsets and Shopping Orientations on Product Evaluations and Willingness to Pay
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Publisher
Urbana: Association for Consumer Research
Journal title
Language
English
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Publisher
Urbana: Association for Consumer Research
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Scope and Contents
Contents
We examined whether consumers experience regulatory fit when the active mindset supports how they usually shop. Across three studies, we found that a fit between mindset and chronic shopping orientation enhances the evaluation of products and increases consumers' willingness to pay.
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Full title
The Impact of Shopping the Right Way: the Influence of Fit Between Mindsets and Shopping Orientations on Product Evaluations and Willingness to Pay
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Author / Creator
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TN_cdi_proquest_journals_1808599646
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1808599646
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ISSN
0098-9258
