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Risk Acculturation Through Marketplace and Technology

Risk Acculturation Through Marketplace and Technology

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1808608898

Risk Acculturation Through Marketplace and Technology

About this item

Full title

Risk Acculturation Through Marketplace and Technology

Publisher

Urbana: Association for Consumer Research

Journal title

Advances in consumer research, 2011, Vol.38, p.1

Language

English

Publication information

Publisher

Urbana: Association for Consumer Research

More information

Scope and Contents

Contents

Although risk acceptance is positively related with community socialization, experience, and high-risk identity development and thus gaining an insider status, when the commercial nature of high-risk performances is taken into account, the marketplace availability of the same performances, not just socialization and experience, can account for risk...

Alternative Titles

Full title

Risk Acculturation Through Marketplace and Technology

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_1808608898

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1808608898

Other Identifiers

ISSN

0098-9258

How to access this item