Compulsive Buyers Show an Attentional Bias in Shopping Situations
Compulsive Buyers Show an Attentional Bias in Shopping Situations
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Publisher
Urbana: Association for Consumer Research
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Language
English
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Publisher
Urbana: Association for Consumer Research
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Scope and Contents
Contents
This research used eye tracking to examine attentional processes that underlie compulsive buying. The results demonstrate an attentional bias: Compulsive (vs. noncompulsive) buyers were more likely to get distracted by products that were unrelated to their goal. The effect emerged only when the task was framed as a shopping situation.
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Compulsive Buyers Show an Attentional Bias in Shopping Situations
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TN_cdi_proquest_journals_1810868023
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1810868023
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ISSN
0098-9258