Consumer motivations for mainstream “ethical” consumption
Consumer motivations for mainstream “ethical” consumption
About this item
Full title
Author / Creator
Publisher
Bradford: Emerald Group Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald Group Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
This paper aims to explore why consumers absorb ethical habits into their daily consumption, despite having little interest or understanding of the ethics they are buying into, by looking at the motivation behind mainstream ethical consumption.
Design/methodology/approach
Fifty in-depth field interviews at point of purchase capture...
Alternative Titles
Full title
Consumer motivations for mainstream “ethical” consumption
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_1826442876
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1826442876
Other Identifiers
ISSN
0309-0566
E-ISSN
1758-7123
DOI
10.1108/EJM-11-2015-0795
