Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence
Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence
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Publisher
Oxford: Oxford University Press
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Language
English
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Publisher
Oxford: Oxford University Press
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Contents
While previous work has focused on the positive impact of smiles on interpersonal perceptions, this research proposes and finds that smile intensity differentially affects two fundamental dimensions of social judgments—warmth and competence. A marketer displaying a broad smile, compared to a slight smile, is more likely to be perceived by consumers...
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Full title
Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence
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TN_cdi_proquest_journals_1862661813
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1862661813
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ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1093/jcr/ucw062
