The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavio...
The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A Cross-National and Cross-Contextual Analysis
About this item
Full title
Author / Creator
Publisher
Chicago: American Marketing Association
Journal title
Language
English
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Publication information
Publisher
Chicago: American Marketing Association
Subjects
More information
Scope and Contents
Contents
The authors explore when and how collectivism influences the importance of service quality and relationship quality for behavioral intentions. Using goal and action identification theories, they argue that collectivist tendencies become salient depending on a buyer's particular goal in a given service context and that when collectivist characterist...
Alternative Titles
Full title
The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A Cross-National and Cross-Contextual Analysis
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_197593258
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_197593258
Other Identifiers
ISSN
1069-031X
E-ISSN
1547-7215
DOI
10.1509/jimk.18.1.41
