Strategy as staged performance: A critical discursive perspective on keynote speeches as a genre of...
Strategy as staged performance: A critical discursive perspective on keynote speeches as a genre of strategic communication
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Chichester, UK: John Wiley & Sons Ltd
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English
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Chichester, UK: John Wiley & Sons Ltd
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Research summary: In this article, we explore how keynote speeches come into being as a staged genre of strategic communication. In our critical discursive analysis of video data on Apple Inc.'s keynote speeches, we demonstrate how keynote speeches are multimodally accomplished through the embodied enactment of four discursive practices: referencin...
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Strategy as staged performance: A critical discursive perspective on keynote speeches as a genre of strategic communication
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TN_cdi_proquest_journals_1999674277
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_1999674277
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ISSN
0143-2095
E-ISSN
1097-0266
DOI
10.1002/smj.2725
