Quality, Pricing, and Release Time: Optimal Market Entry Strategy for Software-as-a-Service Vendors
Quality, Pricing, and Release Time: Optimal Market Entry Strategy for Software-as-a-Service Vendors
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Publisher
Minneapolis: Management Information Systems Research Center, University of Minnesota
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Language
English
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Publisher
Minneapolis: Management Information Systems Research Center, University of Minnesota
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Scope and Contents
Contents
As a new software licensing model, software-as-a-service (SaaS) is gaining tremendous popularity across the globe. In this study, we investigate the competition between a new entrant and an incumbent in an SaaS market, and derive the optimal market entry strategy for the new entrant. One interesting finding is that, when its product quality is sign...
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Full title
Quality, Pricing, and Release Time: Optimal Market Entry Strategy for Software-as-a-Service Vendors
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Record Identifier
TN_cdi_proquest_journals_2008891891
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2008891891
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ISSN
0276-7783
E-ISSN
2162-9730
DOI
10.25300/MISQ/2018/14057
