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Corporate Board Interlocks and New Product Introductions

Corporate Board Interlocks and New Product Introductions

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2014496040

Corporate Board Interlocks and New Product Introductions

About this item

Full title

Corporate Board Interlocks and New Product Introductions

Publisher

Los Angeles, CA: American Marketing Association

Journal title

Journal of marketing, 2018-01, Vol.82 (1), p.132-148

Language

English

Formats

Publication information

Publisher

Los Angeles, CA: American Marketing Association

More information

Scope and Contents

Contents

Firms' boards of directors affect many strategic outcomes. Yet the impact of boards on new products, a key organizational adaptation mechanism, has been overlooked. Addressing this gap, the authors consider the effect of the firm's board interlock centrality, the extent to which board members are connected to boards of other firms, on its new produ...

Alternative Titles

Full title

Corporate Board Interlocks and New Product Introductions

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2014496040

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2014496040

Other Identifiers

ISSN

0022-2429

E-ISSN

1547-7185

DOI

10.1509/jm.16.0120

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