15 results for Mallapragada,+Girish

15 results for Mallapragada,+Girish

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    ArticlesPeer ReviewedFull Text

    Author / Creator:Ganesan, Shankar ; Mallapragada, Girish
    Publisher:Los Angeles, CA: SAGE Publications
    Journal title:Journal of public policy & marketing, 2025-01, Vol.44 (1), p.122-139
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Herd, Kelly B. ; Mallapragada, Girish ; Narayan, Vishal
    Publisher:Los Angeles, CA: SAGE Publications
    Journal title:Journal of marketing, 2022-09, Vol.86 (5), p.117-134
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Mallapragada, Girish ; Grewal, Rajdeep ; Lilien, Gary
    Publisher:Linthicum: INFORMS
    Journal title:Marketing science (Providence, R.I.), 2012-05, Vol.31 (3), p.474-492
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Srinivasan, Raji ; Wuyts, Stefan ; Mallapragada, Girish
    Publisher:Los Angeles, CA: American Marketing Association
    Journal title:Journal of marketing, 2018-01, Vol.82 (1), p.132-148
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Mallapragada, Girish ; Srinivasan, Raji
    Publisher:Atlanta: American Institute for Decision Sciences
    Journal title:Decision sciences, 2017-12, Vol.48 (6), p.1164-1197
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Mallapragada, Girish ; Chandukala, Sandeep R. ; Liu, Qing
    Publisher:Los Angeles, CA: American Marketing Association
    Journal title:Journal of marketing, 2016-03, Vol.80 (2), p.21-38
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Mallapragada, Girish ; Bommaraju, Raghu ; Kumar, Alok ; Pedada, Kiran
    Journal title:Journal of marketing research, 2025-02
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Grewal, Rajdeep ; Lilien, Gary L ; Mallapragada, Girish
    Publisher:Linthicum: INFORMS
    Journal title:Management science, 2006-07, Vol.52 (7), p.1043-1056
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Fossen, Beth L. ; Mallapragada, Girish ; De, Anwesha
    Publisher:Linthicum: INFORMS
    Journal title:Marketing science (Providence, R.I.), 2021-03, Vol.40 (2), p.305-324
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    ArticlesPeer ReviewedFull Text

    Author / Creator:GREWAL, RAJDEEP ; KUMAR, ALOK ; MALLAPRAGADA, GIRISH ; SAINI, AMIT
    Publisher:Chicago: American Marketing Association
    Journal title:Journal of marketing research, 2013-06, Vol.50 (3), p.378-398
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Mallapragada, Girish ; Grewal, Rajdeep ; Mehta, Raj ; Dharwadkar, Ravi
    Publisher:New York: Springer US
    Journal title:Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.610-628
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Grewal, Rajdeep ; Chandrashekaran, Murali ; Johnson, Jean L. ; Mallapragada, Girish
    Publisher:Boston: Springer US
    Journal title:Journal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.206-233
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    ArticlesPeer ReviewedFull Text

    Author / Creator:Mallapragada, Girish ; Lahiri, Nandini ; Nerkar, Atul
    Publisher:New York: Springer US
    Journal title:Customer needs and solutions, 2016-03, Vol.3 (1), p.29-41
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    ArticlesPeer ReviewedFull Text

    Author / Creator:GREWAL, Rajdeep ; LILIEN, Gary L ; MALLAPRAGADA, Girish
    Publisher:Linthicum, MD: Institute for Operations Research and the Management Sciences
    Journal title:Management science, 2006, Vol.52 (7), p.1043-1056
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    Dissertations & ThesesFull Text

    Author / Creator:Mallapragada, Girish
    Publisher:ProQuest Dissertations & Theses
    Date:2008
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