Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Ou...
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes
About this item
Full title
Author / Creator
Publisher
Los Angeles, CA: American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
Los Angeles, CA: American Marketing Association
Subjects
More information
Scope and Contents
Contents
Using the notion of customer concentration, the authors argue that firms should evenly spread their revenues across their customers, rather than focusing on a few major customer relationships. Prior literature suggests that major customers improve efficiency and provide access to resources, thereby producing positive performance outcomes. However,...
Alternative Titles
Full title
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2023719174
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2023719174
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1509/jm.16.0457
