Avoid These Five Digital Retailing Mistakes
Avoid These Five Digital Retailing Mistakes
About this item
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Author / Creator
Publisher
Cambridge: Massachusetts Institute of Technology, Cambridge, MA
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Language
English
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Publisher
Cambridge: Massachusetts Institute of Technology, Cambridge, MA
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Contents
Overall, we studied 7 million purchases made by approximately million unique customers of this medium-size company over three years, and focused primarily on two months' worth of data, consisting of 183,000 transactions and 52 million lines of server logs that tracked consumers' web activities. Our findings suggest that managers should encourage co...
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Full title
Avoid These Five Digital Retailing Mistakes
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TN_cdi_proquest_journals_2023989486
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2023989486
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ISSN
1532-9194
