Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on...
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
About this item
Full title
Author / Creator
Publisher
New York: Springer US
Journal title
Language
English
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Publication information
Publisher
New York: Springer US
Subjects
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Scope and Contents
Contents
Retail atmospherics is becoming an increasingly important strategic tool for stores and restaurants. Ambient music and background noise are especially important atmospheric elements given their ubiquity in retail settings. However, there is high variation in the volume of ambient music and background noise, with some stores/restaurants having very...
Alternative Titles
Full title
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2032621778
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2032621778
Other Identifiers
ISSN
0092-0703
E-ISSN
1552-7824
DOI
10.1007/s11747-018-0583-8
