“They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of...
“They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of Disconfirmed Environmental Claims
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Publisher
Dordrecht: Springer Netherlands
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Language
English
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Publisher
Dordrecht: Springer Netherlands
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Scope and Contents
Contents
While environmental claims are increasingly used by companies to appeal consumers, they also attract greater scrutiny from independent parties interested in consumer protection. Consumers are now able to compare corporate environmental claims against external, often disconfirming, information to form their brand attitudes and purchase intentions. W...
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Full title
“They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of Disconfirmed Environmental Claims
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Author / Creator
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TN_cdi_proquest_journals_2116255214
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2116255214
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ISSN
0167-4544
E-ISSN
1573-0697
DOI
10.1007/s10551-018-4028-6
