Brand Synthesis: The Multidimensionality of Brand Knowledge
Brand Synthesis: The Multidimensionality of Brand Knowledge
About this item
Full title
Author / Creator
Publisher
Oxford: The University of Chicago Press
Journal title
Language
English
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Publisher
Oxford: The University of Chicago Press
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Scope and Contents
Contents
The increased priority placed on branding by marketers in recent years offers an opportunity for consumer researchers to provide valuable insights and guidance. In particular, in highly competitive marketplaces, marketers often must link their brands to other entities, for example, people, places, things, or other brands, as a means to improve thei...
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Full title
Brand Synthesis: The Multidimensionality of Brand Knowledge
Authors, Artists and Contributors
Author / Creator
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TN_cdi_proquest_journals_215034155
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_215034155
Other Identifiers
ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1086/346254
