Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
About this item
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Author / Creator
Publisher
Los Angeles, CA: Sage Publications, Inc
Journal title
Language
English
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Publication information
Publisher
Los Angeles, CA: Sage Publications, Inc
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Scope and Contents
Contents
Automation is transforming many consumption domains, including everyday activities such as cooking or driving, as well as recreational activities like fishing or cycling. Yet little research in marketing examines consumer preferences for automated products. Automation often provides obvious consumption benefits, but six studies spanning a variety o...
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Full title
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
Authors, Artists and Contributors
Author / Creator
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TN_cdi_proquest_journals_2167306206
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2167306206
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1177/0022243718818423
