The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
About this item
Full title
Author / Creator
Publisher
Los Angeles, CA: Sage Publications, Inc
Journal title
Language
English
Formats
Publication information
Publisher
Los Angeles, CA: Sage Publications, Inc
Subjects
More information
Scope and Contents
Contents
This research investigates the mechanism by which the aesthetic premium placed on produce contributes to consumers’ rejection of safe, edible, yet aesthetically unattractive, fruits and vegetables, which results in both financial loss to retailers and food waste. Further, the authors identify a novel way in which the devaluation of such produce can...
Alternative Titles
Full title
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2195379914
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2195379914
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/0022242918816319
