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ArticlesPeer ReviewedFull Text
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
Author / Creator:Grewal, Lauren ; Stephen, Andrew T. ; Coleman, Nicole Verrochi
Publisher:Los Angeles, CA: Sage Publications, Inc
Journal title:Journal of marketing research, 2019-04, Vol.56 (2), p.197-210
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ArticlesPeer ReviewedFull Text
The future of social media in marketing
Author / Creator:Appel, Gil ; Grewal, Lauren ; Hadi, Rhonda ; Stephen, Andrew T.
Publisher:New York: Springer US
Journal title:Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95
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ArticlesPeer ReviewedFull Text
In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
Author / Creator:Grewal, Lauren ; Stephen, Andrew T.
Publisher:Los Angeles, CA: Sage Publications, Inc
Journal title:Journal of marketing research, 2019-10, Vol.56 (5), p.791-808
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ArticlesPeer ReviewedFull Text
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Author / Creator:Grewal, Lauren ; Hmurovic, Jillian ; Lamberton, Cait ; Reczek, Rebecca Walker
Publisher:Los Angeles, CA: Sage Publications, Inc
Journal title:Journal of marketing, 2019-01, Vol.83 (1), p.89-107
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ArticlesPeer ReviewedFull Text
Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs
Author / Creator:Grewal, Lauren ; van der Sluis, Helen
Publisher:Oxford University Press
Journal title:The Journal of consumer research, 2024-06, Vol.51 (1), p.66-78
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ArticlesPeer ReviewedFull Text
Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products
Author / Creator:Grewal, Lauren ; Wu, Eugenia C ; Cutright, Keisha M
Publisher:Oxford University Press
Journal title:The Journal of consumer research, 2022-05, Vol.49 (1), p.154-174
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ArticlesPeer ReviewedFull Text
Complaint De-Escalation Strategies on Social Media
Author / Creator:Herhausen, Dennis ; Grewal, Lauren ; Cummings, Krista Hill ; Roggeveen, Anne L. ; Villarroel Ordenes, Francisco ; Grewal, Dhruv
Publisher:Los Angeles, CA: SAGE Publications
Journal title:Journal of marketing, 2023-03, Vol.87 (2), p.210-231
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Conference ProceedingsFull Text
Bored Out of Your (Human) Mind: Boredom Makes People Feel Less Human and Less Prosocial
Author / Creator:Grewal, Lauren ; Schroll, Roland ; Grewal, Dhruv ; van Osselaer, Stijn
Publisher:Urbana: Association for Consumer Research
Journal title:Advances in consumer research, 2023, Vol.51, p.442-443
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Conference ProceedingsPeer ReviewedFull Text
Where Organizations Take a Stance Matters: The Role of Social Media Channels on Consumer Attributions of Firm Committment
Author / Creator:Wu, Freeman ; Grewal, Lauren ; Van Der Sluis, Helen ; Krishna, Aradhna
Publisher:Urbana: Association for Consumer Research
Journal title:Advances in consumer research, 2022, Vol.50, p.345-346
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Conference ProceedingsFull Text
Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation
Author / Creator:Grewal, Lauren ; Liu, Peggy J ; Baskin, Ernest
Publisher:Urbana: Association for Consumer Research
Journal title:Advances in consumer research, 2019, Vol.47, p.598-599
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Conference ProceedingsPeer ReviewedFull Text
Made in God's Image: How God Salience Affects the Desire for Self-Improvement Products
Author / Creator:Grewal, Lauren ; Wu, Eugenia ; Cutright, Keisha M
Publisher:Urbana: Association for Consumer Research
Journal title:Advances in consumer research, 2019, Vol.47, p.600-601
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Conference ProceedingsPeer ReviewedFull Text
You are What (and How, and with Whom) You Eat: Effects of Food Identity on Preferences, Choice and Consumption
Author / Creator:Grewal, Lauren ; Lamberton, Cait ; Coleman, Nicole
Publisher:Urbana: Association for Consumer Research
Journal title:Advances in consumer research, 2015, Vol.43, p.543-544
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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

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The future of social media in marketing

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In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions

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The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

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Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs

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Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products

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Complaint De-Escalation Strategies on Social Media

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Bored Out of Your (Human) Mind: Boredom Makes People Feel Less Human and Less Prosocial

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Where Organizations Take a Stance Matters: The Role of Social Media Channels on Consumer Attributions of Firm Committment

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Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation

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Made in God's Image: How God Salience Affects the Desire for Self-Improvement Products

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You are What (and How, and with Whom) You Eat: Effects of Food Identity on Preferences, Choice and Consumption

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