Building brand relationship for restaurants: An examination of other customers, brand image, trust,...
Building brand relationship for restaurants: An examination of other customers, brand image, trust, and restaurant attributes
About this item
Full title
Author / Creator
Publisher
Bradford: Emerald Group Publishing Limited
Journal title
Language
English
Formats
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Publisher
Bradford: Emerald Group Publishing Limited
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More information
Scope and Contents
Contents
PurposeThe purpose of this study is to examine the role of other customers in explaining customers’ relation with a brand. A conceptual model, which incorporates other customers along with atmospherics, food quality and service quality, is proposed to better understand how customers form their brand preference for fine dining restaurants.Design/met...
Alternative Titles
Full title
Building brand relationship for restaurants: An examination of other customers, brand image, trust, and restaurant attributes
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2216260803
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2216260803
Other Identifiers
ISSN
0959-6119
E-ISSN
1757-1049
DOI
10.1108/IJCHM-08-2017-0516
