Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating...
Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness
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Bognor Regis: Wiley Periodicals Inc
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Language
English
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Publisher
Bognor Regis: Wiley Periodicals Inc
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Scope and Contents
Contents
This study develops a contingency framework by drawing upon on the perspectives of resource‐based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco‐innovation. A sample composed of 1,717 service firms is utilized to test...
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Full title
Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness
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TN_cdi_proquest_journals_2220464833
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2220464833
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ISSN
1535-3958
E-ISSN
1535-3966
DOI
10.1002/csr.1710
