The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A ca...
The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt
About this item
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Author / Creator
Publisher
London, England: Sage Publications, Ltd
Journal title
Language
English
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Publication information
Publisher
London, England: Sage Publications, Ltd
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Scope and Contents
Contents
This study proposed a model of the influence of menu attributes on customer satisfaction. Customer satisfaction studies in restaurants have not emphasized menu attributes, despite menus being critically important restaurant products. To date no study has investigated the relationship between menu attributes and customer satisfaction. Multiple regre...
Alternative Titles
Full title
The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2252320807
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2252320807
Other Identifiers
ISSN
1467-3584
E-ISSN
1742-9692
DOI
10.1177/1467358417708228