The Chatterbox annual 1900-1930: an advertising backwater?
The Chatterbox annual 1900-1930: an advertising backwater?
About this item
Full title
Author / Creator
Publisher
Bingley: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bingley: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
To assess changes in advertising the British children’s annual, Chatterbox, over the first three decades of the twentieth century.
Design/methodology/approach
The products/firms involved were identified and the advertisements classified into product groups. The advertising content was examined in terms of the intended audience and...
Alternative Titles
Full title
The Chatterbox annual 1900-1930: an advertising backwater?
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2256020086
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2256020086
Other Identifiers
ISSN
1755-750X
E-ISSN
1755-7518
DOI
10.1108/JHRM-10-2017-0064
