Consumer resistance in a world of advertising clutter: The case of Adbusters
Consumer resistance in a world of advertising clutter: The case of Adbusters
About this item
Full title
Author / Creator
Publisher
New York: John Wiley & Sons, Inc
Journal title
Language
English
Formats
Publication information
Publisher
New York: John Wiley & Sons, Inc
Subjects
More information
Scope and Contents
Contents
The pervasive influence of advertising and consumer culture is examined in relation to a postmodern condition marked by increased speed, fragmentation, and the decentering of the subject. This condition often prompts the consumer to develop ad‐avoidance strategies that protect his/her psychic space by filtering out excess advertising clutter (which...
Alternative Titles
Full title
Consumer resistance in a world of advertising clutter: The case of Adbusters
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_227730603
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_227730603
Other Identifiers
ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.10006
